ADIDAS (GER)
(See illustrations below)

I was asked by adidas to illustrate patches for their Made-for-You program that offers customization of adidas sportswear products.

Before I began, each adidas store had a different artist creating the illustrations. I was chosen for this assignment to bring a unique visual uniformity to the program.

The selection of patch illustrations shown below were made specifically for adidas brand centers in New York, Paris, London, and Germany. Many patches I created are also available in adidas retail stores worldwide.

In addition to Made-for-You, I also illustrated patches for the 2023 annual adidas managers summit in Herzogenaurach which featured images of the region and the distinct architecture that is the adidas headquarters.

adidas, based in Herzogenaurach, Bavaria, Germany, is the largest sportswear manufacturer in Europe and the second largest in the world with 1,860 physical stores in 2023.

I illustrated 101 patches for adidas Made-for-You.


*After Made-for-You was completed I was asked to create similar patches for the 2024 Paris Olympics and 2024 World Cup. At the time this website was completed these two events had not yet taken place. The illustrations are not shown as per the Non-Disclosure Agreements.